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FTC Discloser Policy

FTC Publishes Guides Lines Governing Endorsements, And Ratification Of Testimonials Effective
as of December 1, 2009, podcasters, resellers, online affiliates, video producers, bloggers, & other producers of consumer generated content, began to be regulated on their endorsements and online testimonials by FTC Policy Guides issued by the Federal Trade Commission & failure to acquiesce
can result in a hefty fine imposed by the Federal Trade Commission.

The Federal Trade Commission has sanctioned Its final guidance to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Policy Act, Which address endorsements by consumers, organization, experts, and celebrities, as well as the disclosure of important connections between advertisers and endorsers.

Under these FTC Policy Guides, advertisements that hallmark a consumer & bequeath his or her experience with a service or product, as archetypal when that is not the "Case" will be required to
clearly divulge the results, that consumers can generally expect.

The FTC Policy Guides also add new admonition to illustrate the long standing principle that medium connections are sometimes payments, or free products between advertisers and endorsers alliance,
that consumers would not expect, "must be disclosed".

The FTC Policy Guides specify, that while decisions will be reached on a case by case basis,
the post of a blogger who receives cash or in kind payments, to review a services or product
is considered an endorsement. Thus, bloggers who make an endorsement or have an alliance
must disclose the material connections they share with the seller of the services or products.

The FTC Policy Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as talk shows events or in social media.

www. Steaming Live TV.com hold an internal standard of full transparency towards our readers
with respect to our relationships with advertisers and affiliate programs we sell, We Are also in
full compliance with the Federal Trade Commissions policies for social media disclosure.

www. Steaming Live TV.com Has affiliate programs with many Organizations... It links to sites that
lead to services or product, purchases with these Organizations, That generate Online affiliate
revenue for www. Steaming Live TV.com

Conclusion:

Have you gone over any review copy and testimonials you have posted with a fine tooth comb, to be
sure they’re compliant with the new FTC Policy guidelines!!!

If your site is classified as an "endorser" by the FTC Policy Guides, you should make compliance your highest priority.

The possibility of an hefty fine for non compliance should be of a major concern. This information does
not constitute legal advice, nor should it be construed as such.

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Last Modified On:

30-10-2011

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